Search Engine Marketing Services
Pay-Per-Click Advertising (PPC)
PPC involves the management of keyword-targeted advertising campaigns through
one or more PPC service providers, such as Google’s AdWords, or Overture from
Yahoo!. The advertiser’s goal is to profitably increase the amount of targeted traffic
that his or her Website receives from search portals.
Following our PPC Methodology, we professionally manage pay per click internet advertising campaigns when they help clients achieve their search engine marketing goals.
Our PPC Services are focused on Sponsored or Content Match Advertising as offered by Google, Yahoo! Search Marketing and others.
PPC advertisement management tasks
As part of each PPC advertisement management service program, we perform a great number of tasks. Specifically these tasks include:
• Keyword Research and Selection: Whether you have an existing pay per click internet advertising campaign or not, we perform keyword research as a best practice to ensure the campaigns are employing the appropriate keywords.
• Creative Development: We write custom and unique creative (titles and descriptions) to help maximize clickthru and conversion rates.
• Landing Page Identification: We identify the best existing destination or recommend improvements to facilitate site level conversion.
• Implement Campaign Tracking: We will work with your staff to implement tracking codes to aid in tracking conversions.
• Advertisement Submission: We will upload and submit the keywords and associated creative for approval at PPC Accounts.
• PPC Account Settings: We will establish and monitor the numerous Account Settings (daily max spend, match type, countries, etc.) to maximize business goals.
• PPC Bid Management: We provide PPC bid management tasks including bid gap monitoring, bid price changes and bid position maintenance.
• PPC Month Analysis: We perform a month-end analysis of campaign performance, including individual keyword costs, conversions, and performance trends. We develop a written document and then can hold a conference call to discuss previous month activities and next steps.
• Campaign Improvements: We will suggest and implement PPC campaign improvement, including changes to Title/Description copy, keyword list modifications, and bid adjustments.
• Creative Testing: We will perform periodic testing of new creative (Titles and Descriptions).
• SEO Ranking Report: We will provide a monthly review and analysis of an SEO Ranking Report to determine where site is ranked organically for keywords used in PPC Accounts.
| € | £ | $ | |
|---|---|---|---|
SEM Search Engine Marketing | |||
| Google Pay per click campaign setup | 50 | 40 | 60 |
| Yahoo Pay per click campaign setup | 25 | 20 | 30 |
| Daily management of campaign (price per day) | 25 | 20 | 30 |
| Weekly management of campaign (price per week) | 50 | 40 | 60 |
| Monthly management of campaign (price per month) | 50 | 40 | 60 |