The Process
Step 1. Primary Consultation:
Our first step to guide your campaign in the right direction depends on
our understanding of your business and online processes.
• we understand your requirement and the
key areas of your business to understand the thrust areas of your
website which will help us guide your campaign in the right direction.
• Understanding the website structure,
navigation and content requirements if any
• Analyzing the Current status of the
website on search engines
Step 2.Competitive Analysis:
Based on the above information we do a competitive analysis to
understand our competition so that we know:
• What is the competition we are dealing
with.
• Analyze their current strategies and
keywords
Step 3. Keyword research, test campaign and conversion measure:
Success of search engine marketing largely depends on selecting the
right keywords. With the above harvested information and Software tools
( which guide us in the most used search engine terms by visitors) we
prepare a list of targeted keywords, and finalize on them on mutual
basis.
Normally we do a small PPC campaign so we can get a hold on the keywords that are
more effective on generating traffic and converting clients.
Step 4. Website Optimization and Content Editing:
Time to get down to the nitty-gritty and start utilizing them
within the web pages.
• Applying the proposed website
structure in terms of links and dynamics for better search engine
indexing.
• Creating meta tags in tune with the
prepared keyword list (Title, keywords, Description), after identifying
the pages and their target keywords.
• HTML Code optimizing which includes
setting up your home page W3C Compliant, and adding headings, image alt
tags and hyperlinks.
• HTML Code Clean up and optimization
• Editing and copy writing the content
to make on page relevancy in terms of targeted theme
Step 5. Search Engine Submission
Manual submission of the website to different search engines with a
focus on the most popular engines, such as Google, AOL, MSN, AltaVista,
All The Web, Yahoo! and DMOZ.org.
Step 6. Link Popularity / Link Building
• Our dedicated team conducts extensive
research on the Internet to identify relevant affinity sites.
• We then contact them on a one-to-one
basis and establish a dialogue.
• We will provide you with linking
progress and confirmation reports as they become available.
• Guaranteed quality reciprocal links
per month as per the plan.
Step 7. Rank reporting, monitoring & tweaking the site
accordingly:
At this point, the only thing left to do is wait for your rankings to
roll in! Usually it takes 3 months for your website to show up in
search engines. If paid for inclusion with the search engines
and directories that offer this, you will start to see results within a
week or two. We send fortnightly reports on the Search Engine rankings
to you via email and also upload it on our site so as to make it
accessible to you 24x7 hr. a week.
We also monitor at all time for the duration of contract,
the optimization of your web site in order to make/suggest changes
according to new requirements/regulations which may arise from major
search engines. We provide detailed traffic reports covering page views
and visits by day of the week, time of the day, details on most visited
pages, entry and exit pages, referring domains and other customized
reporting and analysis.